Sony Australia Case Study - Hausmann Communications

Sony Australia: Koala selfies

The brief from Sony to launch its new QX lens-style camera was pretty straightforward – demonstrate its ease of use. Oh and get it into the news.

So we asked ourselves, is it so simple to use that even one of Australia’s favourite animals, the koala, could use it? With the ‘selfie’ craze sweeping the world, we worked with our app developers and used motion sensor technology that would capture the world’s first koala selfie!

The resulting footage and story spread around the world like wildfire. We had calls from Good Morning America, the BBC and China Daily News, while one fan summed it up perfectly tweeting, “Samsung has Ellen taking selfies but Sony has trained koala bears. GAME OVER.” Mission accomplished.

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