Specsavers Case Study - Hausmann Communications

Specsavers: Collaborations

Our personal relationships in the worlds of design, fashion and celebrity have always been one of our greatest strengths. Being able to use these to add value to our clients’ businesses is a real win-win!

When Specsavers hired us not long after entering the Australian market it was clear they had great style credentials and big plans for expansion. What they needed was a local angle that would make Australians sit up and take notice.

We introduced them to local fashion designer and TV personality Alex Perry and the rest is history.

The Alex Perry range of eyewear became the fastest selling Specsavers range anywhere in the world. To build on this success we then introduced Collette Dinnigan into the picture and her range is another huge success story.

Both designer ranges are the cornerstone of ongoing campaigns which are integrated across the full communications spectrum including advertising, catalogues, in store POS and PR.

As well as making the initial introductions and helping to negotiate the partnership deals, Hausmann continues to be involved in the ongoing support of both ranges via media relations, social media and influencer campaigns.

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