Westinghouse: Really clever
Longstanding client, Electrolux Home Appliances, came to us with a new range launch planned for 2015. The brand needed a big idea that would meaningfully reconnect Westinghouse with Australian families.
We created and produced a concept that celebrates real Australian families through a series of television commercials and a supporting 360 degree brand campaign that provides an amusing insight into modern family life. The idea was to show that the sterile, idyllic home environment often portrayed in appliance ads was a far cry from the realities of the modern, chaotic home life of most Aussie families.