Sony Mobile: 48 hours of great
“How do we make people care about the Xperia Z3’s two-day battery life?” was the question posed to us. Our answer was to show consumers how much can be achieved using your smartphone over 48 hours. So we challenged Australian pop icon, Samantha Jade, to produce a brand new track in just 48 hours – one single phone charge.
Through paid, earned, shared and owned channels, the resulting campaign created 23.5 million impressions, 200,000 views and doubled the brand’s share of voice during the key launch period.