Category: Marketing

How Native Ads Increase Reach and Engagement

Before reading this post, make sure you’ve taken in the Native Advertising Primer to learn what native advertising is. This article will look at how native ads can increase reach and engagement within your audience. 1. Engaging content Customer engagement is the biggest value of native ads, and engagement is the main way to build […]

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A Native Advertising Primer

People these days are much less likely to click on Internet ads, especially if they look like… you know… ads. We live in a word where we can DVR and Foxtel our way to never having to watch commercials, so why would we want to interrupt our internet browsing experience? (more…)  

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How to Curate Content on Social Media and Do it Well: Part 2

This is the second part of our two-part series on curating content on social media. If you’ve not read the first post, this won’t make too much sense and there’ll be lots of gaps in your knowledge, so it’s strongly advised you go and do that first. (more…)  

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How to Curate Content on Social Media and Do it Well: Part 1

Content is only effective if it’s reaching the audience you want it to reach. Since you can’t go down to the skatepark with your laptop and force the kids there to see your new skateboard sales site, you need to make them come to you. You can do this by what’s known as ‘curating’ your […]

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The New Man Code

Men are big, lumbering dopes who hate shopping, love cars and whose singular view of romance is a 4:00 PM dash to the florist the day before Valentine’s Day, right? Of course not. We all know that a stereotypical view of the modern man is as accurate–and potentially offensive–as a 1960s view of all women […]

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